|
The Quality
Interview |
|
|
Reporters...Elicit
comments that make news headlines!
Authors...Sell more books! Jobseekers...Win that position! Voters...Select the right leader! Everyone else - Don't be left dumbstruck at the watercooler! |
|
|
Ask it right...Say it right...Be understood...Be convincing |
|
|
The ultimate guide to successful interviewing, "The Quality Interview: Getting It Right on Both Sides of the Mic," provides a wealth of basic instruction and professional tips for both
the questioners and the answerers. |
After decades of watching people stumble through poorly-conducted
interviews, veteran broadcaster Tony Seton put his observations of the
problems and the solutions into this how-to guide. "The Quality
Interview" outlines the basics and delves into the particulars of
"Getting It Right on Both Sides of the Mic."
Tony has interviewed hundreds of people from every walk of life and political stripe. He does real interviews, those designed to evoke interesting and important information. In 2006, Tony inaugurated two interview series on the Quality News Network: one with Special Guests including civic leaders and social pioneers, and a second with political challengers in the 2006 elections. While this is primarily a guide for reporters and those whom they would interview, the information will be useful for a great many people not involved in media. Indeed, whether you are interviewing for a job or trying to explain your crazy Aunt Edna to the co-op board, the tips found in these pages will make for a more successful outcome. There are myriad do’s and don’ts that can assist interviewers in collecting information and interviewees in delivering it, both more effectively. The book will also be of interest to readers, viewers and listeners. This book is a how-to guide for interviewers and interviewees to conduct their interviews most effectively. Especially for reporters and talk-show hosts talking to politicians, authors and celebrities, "The Quality Interview" offers a wealth of information on the essentials of having a good interview and presents pages of experience-taught tips on how to deliver the message effectively. "The Quality Interview" is also a tremendous tool for people who have important interviews or meetings, public speeches or testimony before a grand jury. It’s for the corporate executive who has exciting news about a surge in the company’s stock, as well as for the public relations person who has to explain why the CEO tried to burn down the warehouse. Or for someone seeking a job. This book tells you how to have a successful interview. |
|
"The Quality Interview" was
written by award-winning broadcast journalist Tony Seton who once
produced Barbara Walters’ news interviews and now conducts his own for
the Quality News Network.
Tony also wrote, produced, directed, and reported two award-winning public television documentaries that highlighted his interviewing skills. Divorce -- Collaborative Style explained how untying the marital knot can be done with less pain and cost, and Mother Nurture reported on important changes in child-rearing as seen through two generations of California families. |
|
|
Errata: Page 52, 2nd paragraph. It should read "form of mass interview." |
|
|
For more information, contact Tony Seton: 831-655-4655 or email |
|
Tony was a producer with ABC Network Television News for whom he covered Watergate,
five space shots, and six elections. For 18 months he produced Barbara Walter's
news interviews. He won a number of national awards for his coverage of
business and economics issues, and later for two public television documentaries. He has worked in
local and network, public and commercial, television and radio.
